Minister for Tourism Leon Bignell today announced Tasting Australia 2014 will be staged from April 27th – May 4th throughout the city and regional South Australia.
"The 2014 Tasting Australia event will focus on ‘Origins’ and the enjoyment of our huge choice of eating and drinking experiences," Mr Bignell said. "Food and wine contributes $15.4 billion to South Australia’s economy and is a major drawcard for visitors to our state, and Tasting Australia will highlight all we have to offer. Adelaide is a gateway to some truly diverse and distinct regional locations, and our reputation for clean, premium food and wine and wealth of culinary options makes South Australia perfectly suited to hosting this event. Next year’s festival will feature eight days of exciting activities in the city and regions, including four new headline events and a huge choice of options for the public."
Renowned local chef Simon Bryant and wine expert Paul Henry will lead Tasting Australia’s creative direction, with food legend Maggie Beer as Festival Patron.
Simon Bryant said the theme is about acknowledging the rich legacy that has been left to us by previous generations, inherited through our food culture. "We believe that if Tasting Australia 2014 can create at least one food memory for a participant through the interactive program we are creating, then we have succeeded in what we have set out to do," Bryant said.
Paul Henry said Tasting Australia will be more than a food and wine event but rather an eating and drinking festival, showcasing the origins of our produce and those behind it. "Our event plans and program looks to give acknowledgement to the real food and wine heroes - heroes who foster interest and belief in our unique Australian culture of eating, drinking, sharing and producing."
The Tasting Australia management and creative team will head out to regions this month to meet with and seek input from industry advisory groups on the final program.