There's an interesting and innovative food program screening on the TEN network that might just make you think twice about going into mainstream production with your family's favourite raspberry white chocolate muffins or Nanna's best ever Bolognaise sauce.
Recipe to Riches takes much loved recipes from everyday Aussies and (hopefully) turns them into top-selling products on the shelves of Woolworths, one of the two major Australian supermarkets. The series gives viewers insight into a recipe's journey from the creator's kitchen to the branding, product launch and supermarket shelves.
Hosted by three 'experts': Carolyn Cresswell from Carman's Fine Foods, advertising guru David Nobay and chef Darren Robertson, who (together with Woolworths GM Lizzy Ryley) coach the contestants through a food battle. to see if their product can succeed on a supermarket shelf.
Recipe to Riches screens on the TEN network on Tuesday evenings at 7.30pm.
Coming to the screen at your place. Book your seats on the sofa!