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2016 Fresh Awards - Museum of Contemporary Art in Sydney

2/8/2016

26 Comments

 
Flower headed people a.k.a. Freshies at the Sydney Markets Fresh Awards
It's not too often that this gal gets the opportunity to put on a cocktail frock and high heels before hightailing it to the big smoke for a photo opportunity on the red carpet at the entrance to an awards ceremony.

But that's what happened last week, when Peter and I attended a gala function at Sydney's Museum of Contemporary Art, at which Sydney Markets revealed the winners of the 2016 Fresh Awards.

Featuring Chris Bath as Master of Ceremonies, and entertainment by David Campbell, the inaugural event was an industry first, filled with flourish and truly stunning displays of fresh fruit, vegetables and flowers.

We mingled with celebrities and industry folks from all walks of life at the soirée, including the rather beautiful flower headed people (pictured above), who are known as 'Freshies'. The menu for the evening, presented by the Culinary Edge, featured the best of winter produce and edible flowers.

From the 60 finalists vying for the Fresh Awards, fifteen businesses and individuals under the categories of greengrocer, florist, grower and blogger, walked away with an impressive package of prizes and the honour of holding the winning titles for the next 12 months.
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​With representation from various sectors, the event was a whole-of-industry affair celebrating the achievements of small and medium businesses in NSW and the ACT.

I had the honour and privilege of being one of the judges and award presenters, along with my long-time friend in food, Lyndey Milan, OAM.

Launched in 2015, the Fresh Awards program recognises excellence and innovation in fresh produce and flower retailing, growing and blogging. The program represents Sydney Markets’ commitment to supporting the independent retailers and local growers who are an integral part of the Markets and the industry. Having long acknowledged the efforts of those groups through separate Greengrocer, Florist and Grower of the Year Awards, for the first time they were brought together under the Fresh Awards.

Over 500 independent retailers and growers participated in the program, with retailers being evaluated through an intensive mystery shopping program and industry assessment. In another first, the program also included a new award category for bloggers, extending the accolades outside of the immediate industry to recognise the contributions of the blogging community in drawing attention to, and encouraging support of independent fresh produce and flower retailers.
​
Greengrocer of the Year Award winner Ken Irvine from Ziggy’s Fresh in Fyshwick ACT said, 'We are really proud to be going home with this prize. I have worked in fruit and vegetable retailing for 45 years and we as a family are passionate about our business and our industry, so to be awarded Greengrocer of the Year means a great deal. It certainly made the trip up from Canberra all the more worthwhile!'

Brad Latham, Sydney Markets Limited CEO said, 'I was honoured to present the winning local businesses with their awards. The award entries are a testament to the high calibre of talent and excellence in the fresh produce industry of NSW and ACT. Sydney Markets has a long history of working to develop and grow the fresh produce industry. Recognising and celebrating retail excellence is an essential part of this growth.'

'As Australia’s largest produce market, Sydney Markets has become the benchmark for quality and operational service. Over 20,000 Australian growers supply fresh fruit and vegetables to over two thirds of the entire Australian population. We strive to educate and nurture our growers, greengrocers, florists and customers,' he concluded.

Personally, I would like to take this opportunity to say congratulations to all of the 2016 Fresh Awards winners and finalists. And a huge thank you to Sydney Markets for giving me the opportunity to play a small part in this initiative.

Postcards and morsels from the 2016 Fresh Awards...

MC at the Sydney Markets Fresh Awards, Chris Bath
Our lovely MC for the evening - journalist and television personality, Chris Bath.
And the Fresh awards go to....
Ziggy's Fyshwick in the ACT - Best Medium Business winner AND Greengrocer of the Year - Toni (rear right) and Ken Irvine front left) with son Todd (rear right) and his wife, Susie (front right.
Ziggy's Fyshwick in the ACT - Best Medium Business winner AND Greengrocer of the Year - Toni (rear right) and Ken Irvine front left) with son Todd (rear right) and his wife, Susie (front right.
Greengrocer - Knowledge in Action winner - Martelli's FruitMarket - (Cherrybrook) Frank and Maria Martelli.
Greengrocer - Knowledge in Action winner - Martelli's FruitMarket - (Cherrybrook) Frank and Maria Martelli.
Greengrocer - Best Large Business winner - Fruitezy Marketplace (Miranda) (L-R front) Abilio and Alzira Pavia, Lisa Perstrelo. (L-R back row) Clinton Maynard, Lyndey Milan and Max Filipe.
Greengrocer - Best Large Business winner - Fruitezy Marketplace (Miranda) (L-R front) Abilio and Alzira Pavia, Lisa Perstrelo. (L-R back row) Clinton Maynard, Lyndey Milan and Max Filipe.
Produce Grower of the Year winner - Goldenfield Growers (Wallacia) Nickie Ung (left) and Billy Lee.
Produce Grower of the Year winner - Goldenfield Growers (Wallacia) Nickie Ung (left) and Billy Lee.
Florist of the Year winner - Jodie McGregor Flowers (L-R) Jodie McGregor and Stu White.
Florist of the Year winner - Jodie McGregor Flowers (L-R) Jodie McGregor and Stu White.
Flower Grower of the Year winner - S & P Dominello (L-R) Phil, Sam, Michael and Vicki Dominello.
Flower Grower of the Year winner - S & P Dominello (L-R) Phil, Sam, Michael and Vicki Dominello.

And now for my 'I was there too!' moment... 

Sue Dodd (left), Retail Support of the Sydney Markets; and my fellow judge, renowned Australian food, wine and lifestyle personality and Lyndey Milan OAM (right).
With my long time friends in food, Sue Dodd (left), Retail Support Manager, Sydney Markets; and fellow judge - renowned Australian food, wine and lifestyle personality, Lyndey Milan OAM, (right).

Blogger awards...

As part of the Fresh Awards, Sydney Markets presented two Blog Awards, recognising bloggers who created insightful or interesting stories about an independent greengrocer and/or florist, highlighting seasonal fresh produce or flowers. If you are interested, you can read the entries for the Blog Awards here. 
Winner of the best blog story about a florist - We are Scout by Lisa Tilse (centre) with judges, Robyn Foyster (left) and Edwina Bartholomew (right)
Winner of the best blog story about a florist - We are Scout by Lisa Tilse (centre) with judges, Robyn Foyster (left) and Edwina Bartholomew (right)
Winner of the best blog story about a greengrocer - ShenANNAgans by Anna Johnston (centre) with judges Lyndey Milan (left) OAM and award winning food writer, Liz Posmyk (on the right).
Winner of the best blog story about a greengrocer - ShenANNAgans by Anna Johnston (centre) with judges Lyndey Milan (left) OAM and me (on the right).

The partée...

Australian singer, David Campbell, (son of legendary singer, Jimmy Barnes) rocked the house.
Australian singer, David Campbell, (son of legendary singer, Jimmy Barnes) rocked the house.
Freshies at the Sydney Markets Fresh awards ger/blogger-awards-of-the-year.html
The flower people a.k.a. 'The Freshies' cut up the dance floor as well.
The Freshies at the Sydney Markets Fresh Awards
Picture
The 2016 Fresh Awards - with the stunning display of lettuces, roses, capsicums, orchids and bananas. 

Images and words appear courtesy of Sydney Markets. Peter and I attended the Fresh Awards gala and stayed overnight in Sydney as guests of the Sydney Markets.

26 Comments
Peter
2/8/2016 05:01:54 am

It was a great evening. Really enjoyed it.

Reply
Lizzy
8/8/2016 01:53:26 am

It was, wasn't it!

Reply
Simone Mason
2/8/2016 05:02:12 am

Wow, what a fabulous evening.

Reply
Lizzy
8/8/2016 01:54:01 am

It was!

Reply
Mandy link
2/8/2016 04:00:37 pm

What a fabulous event Lizzy.
Have a wonderful day.
:-) Mandy xo

Reply
Lizzy
8/8/2016 01:54:18 am

Thank you, lovely xx

Reply
Amanda link
2/8/2016 07:04:38 pm

Wow- it certainly looks like a glittering night, and you look fab Liz!

Reply
Lizzy
8/8/2016 01:54:36 am

It was fantastic, Amanda. And thank you!

Reply
John / Kitchen Riffs link
2/8/2016 08:14:33 pm

Sounds like a fun event! The pictures are great -- thanks.

Reply
Lizzy
8/8/2016 01:54:52 am

John, thank you!

Reply
Jenni
2/8/2016 08:38:04 pm

Wow! Congratulations on being selected to be a judge.

Reply
Lizzy
8/8/2016 01:55:11 am

Thank you, Jenni!

Reply
Bob Bennett
2/8/2016 08:47:03 pm

Great venue the Museum of Contemporary Art. I saw the shots of you with Peter on facebook, Lizzie. You two scrub up nicely. Heh heh.

Reply
Lizzy
8/8/2016 01:55:31 am

Ha! Thanks, Bob.

Reply
Eha
2/8/2016 09:11:36 pm

And I suppose you did not get a chance to look at my favourite museum on the Sydney front :) ? Lovely do . . . you looked very elegant . . . did not realize Lyndey Milan was so much taller than you . . . very much 'approve' of Chris Bath being there , not so much of the other :) !!! . . . Thanks for all the 'happy snaps' . . . filed already . . .

Reply
Lizzy
8/8/2016 01:56:17 am

We didn't, Eha, no. Will do next time, though. Everyone is taller than me, except Margaret Fulton, and Peter's mam! Thanks for your kind words.

Reply
e / dig in hobart link
2/8/2016 11:57:14 pm

what a great looking event - fab decorations! and you look so glamourous too lizzy :-)

Reply
Lizzy
8/8/2016 01:56:46 am

Awwwww, thanks E!

Reply
Francesca link
3/8/2016 07:40:10 am

Fabulous post and what a night. You look gorgeous Liz.

Reply
Lizzy
8/8/2016 01:57:07 am

Awwwww, thank you lovely Francesca xx

Reply
Tandy I Lavender and Lime link
3/8/2016 11:57:34 pm

It looked like a fantastic evening Liz.

Reply
Lizzy
8/8/2016 01:57:22 am

It was indeed, Tandy.

Reply
Lorraine @ Not Quite Nigella link
4/8/2016 12:15:35 am

Oh I hadn't even heard about these awards before. What a great idea to celebrate Australian produce!

Reply
Lizzy
8/8/2016 01:58:24 am

Oh really? Gosh, I had spread the word far and wide on my social media and professional network... as did Sydney Markets and their PRs. Next year, eh? ;-)

Reply
Anna @ shenANNAgans link
7/8/2016 05:05:08 am

Such a fun filled night, and GO CANBERRA, we sure did great! :)

Reply
Lizzy
8/8/2016 01:58:47 am

We did indeed... but then there were so many wonderful finalists! x

Reply

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